Marketing is the notion of serving and satisfying human needs sensitively and effectively. The essence of marketing is discovering, perceiving, and exploring client requirements to successfully answer those needs by creating a solution that meets the needs. The marketing process is a series of actions that businesses use to find and capitalize on opportunities to meet customer needs. Consumer tastes and demands differ, and these disparities result from various variables that influence their purchasing habits. The consumer’s religion is one of the essential aspects that shapes and influences their decision. Religious affiliation tends to impact the way individuals live, their decisions, eating habits, and who they associate with. Thus it cannot be avoided or ignored. Religions all over the globe have had a significant impact on consumer behavior because of their implications on attitudes toward consumption and consumption decisions affected by religiosity.
Halal marketing is a method of defining a product by client category. The aggressive advertising effort to entice customers to buy intents for meat halal items should focus on halal certification as a significant element that will further strengthen the brand’s image. If halal components are integrated into the marketing strategy, products with halal certification and market promotion have a beneficial impact on purchase intentions. Halal certification is essential for businesses since it may be used as a marketing tool to acquire client confidence.
A halal certificate is an excellent marketing tool for companies that want to advertise their products effectively. The items have the potential to break into the local market.
Typically, these supermarkets’ management requires items to have some certification to verify that they satisfy a given quality. Certain nations, particularly in the Middle East, demand that a product have a halal certificate before it may be sold internationally. HMA halal certification is well-known over the world. All nations will readily recognize it. In Canada, HMA Canada provides Halal monitoring and certification services. There are one million Muslims in Canada. As a result, Canadian businesses have a substantial economic opportunity to supply Muslim demand for Halal food and halal meat Toronto.
According to a 2015 survey, Islam has 1.8 billion adherents worldwide, with a market expenditure estimate of roughly US$2,300 billion, and the population is growing at a rate of 6% per year. With this in mind, it is clear that the global market is enormous, and sales will rise in tandem. A good entrepreneur will seek halal certification.
Because of COVID-19 concerns, people stay at home more frequently these days. Consumers are increasingly working from home, and even more importantly, they are shopping from home. When it comes to targeting halal customers, this is a fantastic opportunity. People utilize social media platforms to keep connected and current with colleagues at work and personal concerns with family and friends as they spend more time at home.
Gaining clients’ trust is critical to every business’s success. Users will have higher trust in a product if it has been certified by authorities, particularly the government. Because the halal certificate is the final confirmation of achieving those requirements, the additional value is an assurance for buyers that the items are excellent quality.
Which of two varieties of sweets, one with a halal emblem and one without, will the consumer choose? Indeed, consumers will be more likely to buy halal-certified items. Halal certification can provide a kind of client assurance. “Eat what Allah has given you as lawful and excellent food, and do your duty to Allah, in Whom ye believe.
Verses 88 of Surah al-Maidah in the Quran plainly state that Allah S.W.T compels all people to find permissible and good-tasting food. Halal is the Islamic term for lawful.
As a result, obtaining halal food is essential for a true Muslim. Meanwhile, halal food production is required for the good of the community, and This is done so that customers may securely choose the appropriate product to use or consume. Muslim business owners should consider obtaining halal certification to be an ibadah.
As Muslims, we must support the halal certification since it serves as a marketing tool for selling a product, and in business, obtaining consumers’ confidence is the most crucial part.
As a result, halal certification is the most effective way to grab their attention, particularly Muslim shoppers. Aside from that, as a Muslim, it is obligatory to create halal products because it is one of the Islamic tenets.
As a halal certifier in Canada, HMA makes sure that Muslim business owners understand the necessity of seeking a halal certificate.
HMA Canada uses different social media platforms to reach out to a larger Halal market and to help you expand your business. Each platform draws a different sort of customer, allowing you to broaden your marketing efforts. So if you find any difficulty obtaining your product HALAL certified, contact our professional today!
