Do you know explainer videos can enhance your social media reach? If you know it, it is great to hear that! Moreover, if you do not know about it, we shall convince you with reasons it is not a coincidence. Besides, we shall recommend you invest in animated videos for your business for social media. It will indeed help you enhance your reach on social media. Read this post till the end to find out: How?
Why Create an Animated Explainer Video for Your Business?
Videos are indeed powerful for businesses to use and grab their customers’ attention. In particular, companies should make videos, such as animated video explainers, a part of their marketing strategy for social media.
Not to mention, creative explainer videos are eye-catchy, sharable, and also mobile-friendly. Creating these videos will clearly make your brand stand out amongst competitors because they are unique and visually appealing.
Moreover, your competitors will have a competitive advantage if they utilize video explainers in their social media marketing strategy. Therefore, it is important you understand the importance of using an explainer video to enhance your reach on social media.
Uncovering the Power of Explainer Videos to Enhance Social Media Reach
The power of video explainers is undeniable when it comes to using them in your social media marketing strategy. You can reach a massive audience with the aid of professional explainer video services if you use them on social media. Here is how video explainers in the animated format can augment your social media reach:
- Boost Customer Engagement
Animated video explainers are unquestionably eye-catching because of their visual appeal. Users on social media stop scrolling for content once an animated video explainer catches their attention. Put differently, videos in the animated format encourage social media users to watch these videos till the end.
Furthermore, there are different types of animation styles in which you can create an explainer video for social media. 2D animation, 3D animation, whiteboard animation, and motion graphics, to name some of them. You can create an explainer video in a style for social media that best suits your business.
Moreover, you can creatively explain your products and services to your audience with the aid of animated videos. You can use an animated explainer video in unpredictable and fun contexts. Put differently, your imagination goes limitless with these video types. Thus, using animated videos on social media can help you grow customer engagement and eventually increase your social media reach.
- Seek Attention
Animated videos have many names when it comes to their power. Put differently, these eye-catching videos are enormously popular for grabbing and holding viewers’ attention. They encourage viewers to learn more about the business with a CTA (Call-to-Action) at their end.
Furthermore, creating the best explainer videos for your business will require you to hire a professional explainer video company. You can craft a one-of-a-kind animated commercial to utilize on social media if you hire professionals for the purpose. Placing a brilliant animated explainer video about your business on social media will draw more eyes to it. Eventually, it will drive customers’ interest in your brand and also enhance your social media reach.
- Build an Online Presence
Animated videos are a perfect tool you have to build your online presence on social media platforms. Besides, they can help you accomplish that more effectively. You can place an animated explainer video on your website to creatively present your products and services to your audience.
Moreover, you can regularly create and post short-animated videos on social media. Put differently, you can incorporate these videos into your social media marketing strategy. It will help you build a strong online presence and enhance your social media reach.
Not to mention, many companies these days use animated videos in email marketing. They do that because it significantly increases their email-open rate and click rate.
Further, it is also no surprise that video is the most popular content type for marketing. Therefore, it makes sense to use animated videos to enrich your marketing efforts on social media and increase your reach.
- Mobile and SEO-friendly
Another advantage of using a video, such as an explainer video, is that it is mobile-friendly. Irrespective of the video type you choose, it will allow you to interact with a larger audience on mobile. Not to mention, many social media users watch videos on their mobile phones and access social media platforms through them.
Moreover, video viewership on mobile expects to grow even more in the coming years. Collectively, iPhone and Android phone users make up 40% of YouTube’s global watch time. Therefore, uploading your animated videos on YouTube can help you effectively get your business message across to a larger audience.
Furthermore, creative explainer videos are great for SEO, too. They can help you rank higher on Google, too, if you place them on your website. Thus, optimizing your explainer video for mobiles and SEO can help you reach a wider audience, especially on social media.
- Easily Shareable
Animated video content, such as an explainer video, is easily sharable on social media platforms because of its amazing creativity. You can interestingly convey your brand personality with the aid of such type of video content.
Moreover, it does not matter if you create an animated explainer video for brand promotion, education, etc. Social media users are more willing to share it with others than any other type of content. Why?
Animated videos provide social media users with the fun and entertainment they usually seek. For the same reason, they share these videos among their circles on social media platforms. What does it mean for your business? You reach a wider audience eventually.
Explainer videos are eye-catchy, shareable, and mobile-friendly. Moreover, using these videos in your social media marketing strategy will give you an edge over competitors. They are powerful video types to use on social media to boost customer engagement and enhance your social media reach. To finish, using animated videos on social media means you build your online presence and eventually reach a massive audience.
Frequently Asked Questions
Q1. What Makes a Good Explainer Video?
A1. A good explainer video meets the following requirements:
- It is short, around 90 seconds or less.
- Delivers the key message and value proposition in the first 30 seconds.
- Communicates in 2nd person with words, like “you” and “yours.”
- Use simple language to successfully deliver the message to the target audience.
Q2. Why Do Businesses Create Social Media Explainer Videos?
A2. Businesses have good reasons to create video explainers for social media, which include the following:
- These videos explain complex business ideas creatively and innovatively.
- In addition, they allow start-ups, Small-to-Medium-sized Businesses(SMB), and large enterprises effectively promote their brands
- Last but not least, they are great for advertising products and services.
Q3. How Effective Are Explainer Videos?
A3. Animated videos or video explainers are effective for a number of reasons. Moreover, we have mentioned a few of those reasons below:
- These videos can convey complex ideas to the target audience fast and efficiently.
- In addition, they are great for communicating the brand message because videos work better than texts.
Q4. Why Are Explainer Videos Especially Popular for Start-ups?
A4. Explainer videos allow you to introduce a subject or concept succinctly. You can give a quick overview of your product, service, or company with these videos. In either of the preceding ways, you can introduce your brands to customers who do not know about them. For the same reason, they are especially popular among start-ups that use them to effectively introduce their brands.