AI search, SEO and technology, explained
People are changing how they look for information. Instead of typing keywords into Google and scrolling through links, they ask ChatGPT, Perplexity, Gemini and Google’s AI Mode for answers. PostDune explains what that shift means for businesses, marketers and anyone who publishes online, and what to do about it.
We publish practical guides to AI search and SEO, clear analysis of AI news, coverage of the wider technology industry, and digital marketing strategies that still work. Every article is fact-checked and linked to its sources.
New here? Start with our complete guide to AI search, learn how AI search works, or see how to optimise your website for AI search. You can also try our free SEO tools.