Every small company owner desires higher traffic on their webpage, and they’ll spend hours scouring the internet for any tool or trick that advertises “increased traffic in a matter of minutes” or “boost your internet traffic quickly.” Quite frankly, it’s not true—it’s not a quick fix. Like all good things, it takes a bit of time.
There seem to be a variety of methods for increasing website visitors, so throughout this piece, we’ll explore the 5 Top methods for increasing online visibility for your small enterprise website which effectively work! (at least they did for Mr. Eyal Dulin)
5 Tactics to Boost Your Small Company’s Visibility Online
Let’s not be intimidated by the massive pile of websites available. Boosting exposure for your modest company website may be achieved through a number of methods, which we’ve discussed for you here.
1. Create High-Quality Content
Once it pertains to getting your webpage to score greater on search engines such as Google or Yahoo, content is everything. In reality, offering high-quality content is one of the best five rating variables which Google takes into account.
High-quality information can be found in a variety of formats, such as:
- Blogs
- Case studies
- Clips
- Emails
- Internet pages
- Messages
- Newsletters
- Webcasts
- Whitepapers
Although not all webpages will require each of these components, but maintaining a wide range of options can enable your business reach to a far broader readership.
Decent content demonstrates that you spent time creating interesting posts which is well suited for the top search engines.
2. Make Sure You’re Following SEO Best Practices
Yet another high-ranking component which promotes enhancement of traffic for your modest company webpage involves search engine optimization (SEO). Consider this: SEO is just a resource which facilitates in the delivery of your information to audience. Although there are a variety of benchmarks to pursue whenever it pertains to search engine optimization, and here’s a rundown of must-haves:
- Image ALT tags: Picture ALT tags function similarly to focused keywords on a website page. They inform your search algorithm regarding the image’s content.
- Internal webpage linking: Utilizing useful keywords for anchoring content to connect to other sections within your website.
- Meta descriptions — At search engine response displays, these summaries come under the header (SERP). It really is a simple summary of the webpage which clearly explains whatever it’s about plus whether it’s useful for readers.
- Targeted buzzwords and key terms – These include subject words/phrases that are exclusive for all of your website pages. If you don’t keep them as distinct as possible, web browsers will charge you for repetitive content.
- Title tags– These inform search sites regarding the content of a certain page. Every column’s title tag must be different and unique.
3. Create A Trustworthy Website
HTTP URLs are no longer preferred by search engines notably Google, who instead prefers safe and secure websites (https).The Hypertext Transfer Protocol Secure (https) seems to be an online connectivity framework which facilitates in the protection of customer data’s authenticity as well as privacy.
Although this is apparently towards the bottom of the pile in regards to SEO considerations, web browsers are urging more companies to encrypt their webpages in order to fully safeguard their clients.
4. Take Use of Social Media
If you ask any business entrepreneur, be it small or big, about the ways or channels which are best suited for acquiring new customers and leads in 2021. They’ll instantly reply back with social media as the best one. But what they don’t know is that social media can also be used to generate traffic for your website.
Around 69.6% of all the small businesses in USA employ Facebook, 47% of them go for Twitter and 48.3% are doing it through Instagram.
The best social media platforms through which you can easily get free exposure are:
- YouTube
Remember that these social media platforms are not just there to get you exposure. When comprehensively used, you can make and retain potential customers from them (being a small business owner, this should be your priority). For generating traffic, you can simply put a link of your main website in all of your social media accounts.
If you’ve already placed the link and you need more traffic, try these ways to attract people to visit your website:
- Through direct and private messages
- Opt-ins
- Links on posts
- Forms
If you want to dive deeper, check out “how to use social media to promote your small business online” in which Eyal Dulin explains how to properly use social media for your business.
5. Making your website mobile-friendly
In 2021, if your website is not a mobile-friendly one, then it’s of no-good use. In this world of portability, people hate carrying their laptops from place to place and they prefer surfing the web from their smartphones. As a fact, around 54.8% of the users in the first half of 2021 have preferred mobile phones for online search and hence the website traffic. This number will keep rising so make sure to take advantage of it!
In short, just make sure that you’ve developed a responsive website so, it’ll be automatically optimized for different sources.
Last Thoughts
Well, we know that all this information may feel like a boatload of work. But trust us, its not! Just remember that all you need to do is keep a close eye on your KPIs, keep changing your old content with the new one, boost your engagement on social media and follow the best SEO services. Do this and you’ll automatically start getting the traffic and exposure that you’ve wished for!
About the Author
The author is affiliated with Eyal Dulin, a renowned business consultant and advisor for established firms and startups across various sectors. For business consultation, you can get in touch with him through his website or call him at: +27-64-202-1024.
