Have you ever tried to send flowers online Brisbane? Yes, whether it’s for Valentine’s Day, Mother’s Day, a birthday or just to cheer up a friend or love one, giving away flower arrangement or bouquets is a wonderful way to cheer up someone. But, why are more people flocking to online flower shops to have their flowers delivered? Well it’s perhaps because the dispatch of delicate products like food, plants and flowers is no longer a problem, due to the improved logistics networks and the enhanced internet speeds. Rea don to learn why the prospects for the online flower delivery industry are indeed very rosy.
Online Flower Deliver Services Target a Wider Age Segment
As compared to the clothing or cosmetics industries, where much of the clientele are the younger age groups, the situation is somehow a bit different for the online flower business, which mostly caters to a wide age group or segment.
Like, let me give you an example – Many of the customer who patronize online flower shops also come from what we call “Baby Boomers”, or those aged from 50 to 64 years old. Around 25% of those who choose to send flowers online Brisbane are over the age of 65.
However, the much younger generation still patronizes online flower shops, although just around 12% of those aged 14 to 29 years old have already bought flowers and plants on the Internet.
The Entire E-commerce Sector Has Recorded Double-Digit Growth
According to business observers, the entire e-commerce sector has recorded double-digit growth in the past two years, and much of these has been credited to the COVID-19 pandemic, as more consumers prefer shopping from the confines of their home for fear of contracting the virus.
In comparison with the other booming segments of the online selling sector, like furniture or sporting goods shops, the online florists are lagging a little bit behind. But nevertheless, while online flower shops still do not enjoy billion-dollar revenues, at least their market share has considerably increased over the years, and it is continuing to prosper and grow.
If oyu look at the entire garden-related sector or field, it becomes quite clear that online shopping has become very popular. And, when compared to stationary sales channels, the online flower and garden-related businesses have accounted for 41% of total sales for 2017 alone (How much more for today, with COVID-19 still lingering in our midst?).
The online flower shops are followed by other related distribution channels like DIY, home improvement stores and specialist garden shops, which when combined account for a healthy 30% of online sales. So, I guess the best time to send flowers online Brisbane would be today!
Only Those Who Can Deliver Fresh Flowers on Time Will Survive the Competition
While the statistics are already making it very clear that online flower and garden-related shops and services will see a very rosy future in the world of e-commerce, it is becoming increasingly important for online retailers to prepare themselves intensively, and to make all the necessary adjustments for them to survive the ever-increasing competition online.
According to industry experts and observes, with more and more people opting to send flowers online Brisbane, there’s been a flurry of new openings in the Internet. And with the competition increasing, only those who can quickly and safely deliver fresh flowers on time, will survive the intense competition.
In this context, online flower retailers and delivery services should not fall by the wayside, and should find ways to enhance or improve their quality of service, as more and more online consumers today value excellent service and outstanding customer support.
But then again, excellent service alone is not enough of an online flower delivery service to survive the tough competition. Online flower shops and delivery providers should also keep a clear eye on their direct competitors by knowing their prices and offerings.
This will allow the online flower shop to adjust their own prices and offerings accordingly, and thus secure competitive advantages for themselves. In fact, many online flower retailers have already become so innovative, by updating their prices daily, and by providing product and supplier data to their customers online (via real-time delivery tracking).
Why More People Are Loving Online Flower Delivery Services
Now, why are more and more customers opting to send flowers online Brisbane? It’s probably because more people are looking for fast, convenient and reliable flower delivery options.
For starter, one can find a massive array of flower varieties and options online. And, the professional online florists can easily arrange the flower varieties in the most unique manner possible, and they too can deliver the orders to any part of the planet.
Another benefit of opting to send flowers online Brisbane is that the online stores have a customized design facility. As the needs and requirements of customers may differ from one another, this customized design facility option will help them to easily provide the services as per the requirement of the client.
Most of today’s online florists too are well-trained and professional. Thus, they have the ability to deliver whatever flower arrangement the client desires. Apart from the flower arrangement, much of today’s online flower shops will also be more than happy to offer a lot of extras to their customers. Examples of these freebies and extras include frees oft toys, greeting cards, chocolates, tote bags, gift cards and more.
So, if you’d like to send flowers online Brisbane, but you’re still wary of the quality of service, I guess this article would help to ease your worries, and fully reassure you that the online florists of today are more than capable of fulfilling their customer’s needs (and they’d be more than happy to give you a host of freebies and special offers too!)
