QR codes are small squares that are jam-packed with data. Although they have not achieved the same level of popularity in the United States as they have in Japan, Singapore, Thailand, and other Asian nations, they can be utilised in creative ways to attract customers and pedestrians alike to your place of business. A successful QR code campaign will never be as simple as employing a single strategy.
QR codes, an acronym that stands for “quick response” codes, are increasingly appearing in printed advertisements, posters, and other types of items. When a person with a smartphone scans the code using any one of the numerous scanning apps that are readily accessible for free download on the market, the person is taken to a website or page that you select. What are some intriguing and inventive ways that you can use QR codes in the promotion of your brand? Specifically, how can you use them?
1. A Presentation That Can Be Eaten
A bakery in Montreal, Canada, has provided their customers with QR codes that are made of edible ingredients. After scanning the delectable delicacy, you will be taken to the website of the Montreal Science Center. Clevercupcakes affixed QR codes to the exquisite frosting that topped their cupcakes, and the company is known as Clevercupcakes. The use of QR codes as a replacement to business cards is becoming more common, and who wouldn’t want an edible one?
2. Technology that can save lives
People were able to scan QR codes that were printed on specially built cars to display photographs of the most recent Mercedes-Benz model as part of a campaign that Mercedes-Benz ran last year. Mercedes-Benz has been a proponent of the usage of QR codes in marketing for a long time. More recently, Mercedes-Benz has begun installing this technology in all of its new vehicles so that first responders will have fast access to rescue sheets. These squares, which are crammed with information, will provide first responders with a crucial reference on how to extract passengers from the vehicle.
3. Be Aware of Your Target Market
Customers who buy a big beverage from Taco Bell can obtain free music downloads thanks to a partnership between Mountain Dew and Taco Bell. Customers can get the songs by scanning a QR code that is printed on their beverage cups. This was an excellent strategy for attracting more of their target demographic, which consisted of younger people. By the time the QR Code promotion was done, Green Label Sound and the other participating companies had amassed more than 200,000 downloads.
4. Gifts with a Personal Touch
With every purchase, consumers at JCPenney stores are given the opportunity to personalise their gifts using “Santa tags.” The purchasers will be able to attach a recording of their voice to the gift they give the receiver after scanning the corresponding code. Not only is this a terrific method to use the QR code to establish ties between the client and the firm, but it’s also a great way to leverage the QR code as a sort of individualised social communication. In point of fact, Qramel, a company that specialises in these interactive programmable stickers, has some fantastic ideas that may be used by kids, teachers, and even working professionals.
5. What are some of your favourite restaurants?
Google made available to the proprietors of restaurants small window decals with QR codes that were uniquely generated for that establishment and contained reviews, ratings, and other information pertaining to that particular establishment. Scannable QR tags were placed around the venue so that customers could get a sense of the restaurants in the area as they passed by. People gave these companies a rating by scanning their associated QR code, and Google used that information to determine whether over one hundred thousand businesses in the United States should be considered “Favorite Places on Google.”
You can play around with the design of the QR code after it has been generated if you want something that is a little more attention-grabbing and reflective of your company. Interactivity is one of the major advantages that QR codes offer.