With worldwide e-commerce sales standing at a jaw-dropping $4.9 trillion in 2021 worldwide, companies are scrambling to utilize all available forms of marketing to get more traffic to their site.
While SEO has its merits, fast-changing consumer trends call for a faster approach to get your brand name out there. This is exactly why PPC services are hot in demand.
Pay-per-click is a method in which ads are strategically placed on top of search engines such as Google with the caveat that the business will only be charged if a potential customer clicks on it and visits the website.
Google does an auction for particular keywords and phrases that people searching for particular products and services type in and showcases the buyer’s websites at the very top. Learn why e-commerce PPC management services are necessary if you are to succeed in this cutthroat environment.
Get Your Name Out Faster
Ecommerce PPC management services help their clients win bids for keywords to showcase product listings, service offerings, and advertisements on various search engines. This helps businesses get their brand’s name out there to millions of people on the lookout for a product or service that solves their problem. When people see a PPC ad it also increases their curiosity and makes them want to explore the brand on social media platforms.
These services leverage their years of experience to identify bidding opportunities faster as well as optimize the ad spend to achieve the marketing goals of the client. A lot of times new entrepreneurs who don’t have experience with PPC can start to get carried away much like a gambler. Professional PPC management services keep their emotions in check to ensure your marketing budget doesn’t get burned out.
They have a team at their disposal that know the process in and out and can help avoid the costly errors that novices make. This means more exposure for your business and a greater impact on your e-commerce business’s bottom line.
Better Research and Analysis
An e-commerce PPC management service invests a lot of time to do research and analysis on the customer target audience. This helps them get in-depth insights into the industry and the players active in it. They use several tools such as Google Analytics and other paid search tools to identify the keywords that will bring in the most cash.
Identify Keywords Accurately
Ecommerce PPC management services hit the bull’s eye in finding the right keywords. They target long tail keywords that have less competition and that can bring more revenue. PPC management companies spend time understanding the psychology of your target audience and find keywords your audience puts in when searching for information related to your product or service. For example, if your e-commerce sells organic grass-fed organ meat then they will focus on people that aren’t into a vegan culture and love to eat organic food. They will also research how much competition is there for different keywords.
The management team segments the target market so that more personalized PPC ads can be displayed to them. For example, a SAAS company with users in India and England won’t be shown the same advertisement.
The team will also spend time building a negative keyword list that helps them avoid irrelevant traffic hitting on the PPC ad.
Streamline Your Goals
It’s important clients give a clear idea of what their goals are. They need to be precise in spelling out what they want to achieve and how much money they are willing to spend on advertising per month.
They will also define the performance metrics on which the campaign’s success or failure will be judged Based on their goals the company might even advise firms to adopt a hybrid strategy consisting of both SEO and PPC.
Produce Quality Content
Ecommerce PPC management services will design ads that are built to convert. They have a team of content creators, graphic designers, and video editors that are masters of their craft and will churn out the type of content your target market craves. They will produce content that touches upon the pain point of your target audience.
They write the copy in a conversational tone that conveys the benefit of the product in the form of a story. The ad will also have a creative call to action that is explicit and demands that the person take action immediately. Experienced marketers employ different strategies to achieve this such as offering discounts or free deals.
Using Data to Get Results
Ecommerce PPC management services do A/B testing to check different versions of the PPC add to identify the best-performing one and implement it. This data-driven approach helps to weed out ads that don’t perform so well. These services also fix issues with your landing page such as slow loading times or not being mobile responsive. If your e-commerce website takes more than a few seconds to load, then your customer will get frustrated and close your site and churn to your competitor. Similarly, if the site is not mobile responsive Google will penalize it in its search engine rankings. The team will also fix issues with add platform.
About the Author
Lily Gray is a highly experienced digital marketing consultant working for a reputable e-commerce PPC services provider in San Diego, Search Berg. She leads a team of talented copywriters, graphic designers, and video editors that have a proven track record of producing killer PPC ads that lead to high conversions and more profits for clients.