If you have started a new business and you are not using online sources to grow your business, then you are losing great opportunities which can surely benefit your business in many ways. Every new business needs awareness for the success of the new idea. Nowadays it is very much necessary to have an online presence for your new as well as existing business. There are many ways for making your business available online and you need to decide how you want to do it as per your business scope.
If you have your business website, then the 2 major methods are Search engine optimization and social media optimization.
Search engine optimization
What is Search engine optimization?
This is one kind of process which helps us to increase the visibility of the website in search engines like Google, Bing, Yahoo, etc. and which in turn get more visitors to your website and it will result in more sales.
How to do Search engine optimization effectively?
The first thing here is to have a website that runs very fast. Then you should write a blog on your site related to your business using top keywords. Your content quality should be very good to rank your site on search engines. Other than this you will have to do the off-page SEO process to increase the domain authority by creating backlinks for your sites. You can create the backlinks by the below methods.
- Profiles backlinks –
You can create this kind of backlink by registering yourself on websites like LinkedIn, Quora, Twitter, and more are available. Once you create an account then you can add your website URL to your profile which will give you a profile backlink.
- Comment backlinks –
You can get this kind of backlinks from many blogging websites, where you will have to comment and add your website link but make sure you are not commenting like the nice post, useful post. It will not give a good impression. Comment with proper information and add your link there.
- Guest Blog post –
This is one of the best way to get a quality backlink to your website. You will have to write a good quality blog and post it on the other good quality website which allows guest posting. There are paid as well as free guest post sites available, you can decide which is suitable for you and your business as per the budget.
You May avoid taking the below actions which can be harmful to your business website.
Many People create redirect links from google and many other high authority websites to increase the Domain Authority and Domain rating. It might give a boost to Domain Authority and Domain rating for your site, but It will not help to rank your website in the search engine. As Google already knows the history of your site’s backlinks. So, here I would suggest not to such things which are not useful for your website and business.
Also do not use the online free backlink generator for your websites as it will create harmful backlinks for your and it can increase the spam score for your website. So avoid doing this to main the low spam score for your business website as search engines do not rank the website with high spam scores.
Social media optimization
We all know what social media is, as we all use it in our daily life like Facebook, Twitter, YouTube, and many more to count. In today’s world, people can live without food for one of two days but they cannot live without the smartphone and the social media in it. You must have noticed that many a time it happens then we are opening reel in Facebooks or Instagram for only 5 minutes but end the end we spent more than an hour. So we can easily say that audience for your business is always available online on many of the social media sites, you just need to study and identify the right option for your business.
What can you do for Social media optimization for your new or existing business to grow?
- Create Facebook and Instagram page –
You must have an account or page on Facebook and Instagram to connect easily with your audience. Now the question is how you can get followers on social media and get traffic on your website? First, you must post interesting and quality content which will increase the engagement on your page. Same you need to do regularly to keep in touch with your audience and to share the latest update with them.
- Run paid ads on social media –
If you want to grow the audience for your new business, then it will be difficult for you to get organic visitors on your page initially. So, here you can use the paid ads on Facebook Instagram to get more clicks on your post or get more engagement on your post or get more followers for your page. I would suggest you not to buy the FB and Insta followers from a third party, you should always use FB or Insta ads only to grow your social media profile.
- Create a YouTube channel –
This is a super idea to connect with your audience via videos on YouTube as you can easily express or we can say show what your product or service is. You can do many things to increase your sales using YouTube. If you are an affiliate marketer, then you can review the products and share your opinion with your audience and many of your viewers can buy the products using your links.
If you are having your own e-commerce websites and you can create the videos for your products and show the quality uses of your products and you can also ask your viewers to ask a question about your product so you answer it. It will help you to gain confidence in viewers as you are directly communicating with them. And at the end, you are converting you, viewers, into your customers.
Here Also you should avoid doing a few things to not make the site look spammy.
When you create a Facebook or Instagram account you will definitely need the follower, right? and for that, you can try many things like commenting on others’ posts and asking them to follow you or visit your website. Or you may send your website or your Facebook page link to your friends from your personal account. But you should not do such things for your Facebook page to get followers, which is not a good way to get it. It will not give a good impression to the audience. Same way on YouTube and other social media do not add links for your website and for your social.
If you really want to well establish your business online then first try the methods mentioned above and if you are still not able to get the desired result by doing all these things you should hire a professional SEO or SMO expert. There are many best digital marketing companies available which can surely help you to achieve the result you need.