In an era where everything is becoming more technological, people are becoming tech-savvy too. Brands are moving forward with virtual events. They are growing by creating an online environment where the targeted audience can interact with the brand.
A virtual event is a meeting brands organize online to connect with their target audience, employees, or anyone else. Now, usually, brands choose to have an online session instead of gathering in person that becomes a virtual event. It allows the users to meet the brand virtually, being in their comfort zone.
You must be wondering why you should host a virtual event when you can organize it in a physical setting. Read the blog further, and you will get perfect reasons to go for it!
Benefits Of Hosting Virtual Events
1. Great Accessibility
If you organize an event, many people give you excuses of why they cannot attend it. Some may say the location is far, or some may be unwell, and much more.
You can easily avoid all this and access people in virtual events. As the audience can join the event online, no matter wherever they are, it enhances accessibility.
2. Benefit Both- The Brand And Users
Virtual events allow saving both time and money. This kind of event creates a win-win situation for both the brand and the audience. The brands can use saved money and time to organize more activities.
3. Works All The Time
The best part about virtual events is that you can organize these amidst any situation. For example, when the pandemic hit the world, there were restrictions in meeting in person. While this, Virtual events helped the brands maintain the connection with the audience.
Even while bad weather, natural calamities, travel bans, you can still enjoy interacting with users online, all through virtual events!
Tips To Host A Virtual Event
1. Develop An Agenda
You must develop a plan before hosting the virtual event. You must include details of the speakers with clearly marked timings of their speech in it.
The Agenda should include details of your organizing platform and timing too. You may think the platform does not matter, but it is not the case! Choosing a relevant platform needs to be one of your priorities.
2. Promote The Event Through Social Media
Social media and virtual events, what a great combination! There is no better place other than social media to promote your virtual events. It helps you to enhance the reach and engagement too.
3. Engage The Audience Through A Social Wall
Nowadays, brands leverage social walls for virtual events to improve audience engagement. You should try it too!
You may create a social wall with tools like Taggbox, Tint, PresentersWall, Sprinklr, or any other as you wish. You can display UGC on this wall to attract the audience and keep them engaged.
4. Do Not Forget To Take Feedback
Asking the audience to give feedback is a great way to end any virtual event. It also makes the audience feel valued. Plus, it allows you to improve the next event.
Even if the audience criticizes something you have done in the event, you may take it as an opportunity.
Ideas You Can Use To Host A Virtual Event
1. Networking Events
Organizing this virtual event mainly aims to build immediate connections with individuals. It can help the employees of a company to know each other better.
Networking events also allow having one-on-one interaction with loyal and regular customers of the brand.
You can interact with your remote customers and employees through live streaming. Live stream allows you to connect with your niche.
You may use a social media ticker in the live stream to share user opinions from Twitter or Facebook. Social media tickers include textual information. It allows the audience to understand your brand and reach better. To create your social media ticker, you may use tools like Taggbox Display.
3. Virtual Conferences
Brands organize online conferences to educate the target audience about the brand. These conferences can get you the new sponsors too.
Choose your platform for hosting the conference, offer breakout sessions to make, and you are good to go!
Save money and organize the employee training sessions as virtual workshops. These are helpful to guide your employees. Virtual Workshops do not include customers as a part of the event. It is all about an online session between employers and employees.
Virtual workshops are fruitful when you appoint newbies and have to guide them for their job roles.
5. Online Webinars
Through virtual webinars, you can connect with professionals across the globe. Brands host webinars to maintain their presence in the virtual space.
Webinars allow you to maintain brand awareness and reputation. It is a great way to expand your network globally.
You read about Virtual events, tips, and ideas you may use in hosting your upcoming virtual events. Leverage social walls, display a social media ticker to spread awareness, and experiment more! Improvise your next virtual event with the tricks you have got here, and see the difference!