A significant reason why Yelp SEO works perfectly is that it does not look like a search engine from the surface. It looks more like it is controlled by several reviews. There is no denying it, however, if you are coming across advertisements on a particular page and a search function is also present, you can challenge that the particular website has a required algorithm that helps it rank several pages. Moreover, the algorithm is not only about the businesses that have maximum reviews. This is exactly where optimizing the Yelp page while remaining strategic becomes important.
The basics associated with Yelp optimization
It is important to understand all the basics associated with Yelp optimization especially when you are trying to understand ranking. Below is a list of the basics that you should know.
Fill out the information
There is no denying that you need to fill out all the necessary information. It goes without saying that if you are including more information on the Yelp listing, it is going to be better optimized for readers, thereby making the listing superior to listings that are not completed. This is almost like Google and the reader experience matters.
Photos undoubtedly make for better pages. Therefore, it can be said that those pages which are given in order of importance, have several photos. This is known to include the photos that have been uploaded by you and the photos that have been uploaded by the reviewers. Make sure that you are encouraging these posts.
Responding to reviews
There is no denying the fact that your page has to remain fresh constantly. When you decide to respond to reviews, it is an amazing way of showing Yelp and the readers that the page is constantly active. However, if that is not enough, you have to understand all your customers and make sure that you are responding to their thinking, irrespective of whether it is wanted or unwanted. If you are completely new to Yelp, claiming your business is necessary.
Taking Yelp to a whole new level
As soon as you understand all the necessary basics, you have to consider going behind your competition and spice things up. Consider the list of how you can boost your Yelp SEO efforts.
Optimize for keywords
In the case of other search engines, it is obvious that you are writing for readers and not for bots. This undoubtedly means that there will be no keyword stuffing and unnatural writing. However, it is significant that you control the content that you are putting on the page, particularly the business description. Make sure that you are thinking of important phrases, which you want to pop up when present or potential readers are searching for something. Ensure that you are creating content, which perfectly reflects the keywords. You should also consider local SEO and utilize all the necessary terms while you are writing.
Carefully consider the categories
One big mistake that clients make is that they are interested in including themselves in several categories. However, you have to understand that irrelevant categories can hurt the rankings. You can select three categories, but that does not mean that you are obligated to select all three.
Earn backlinks as well as engagement for the Yelp page
Again, like other search engines, backlinks can help in showing the algorithm that you are undoubtedly one of the hottest commodities. This might not be extremely significant as with Bing or Google. However, help in bringing traffic to Yelp. Apart from that, backlinks are capable of showcasing authority. Below is a list of how a backlink can be encouraged.
Encouraging check-ins- Yelp helps with check-ins, which help people to remember the pages that they have visited, rewards, and also bring their friends to Yelp. If you are a business, you have the freedom of encouraging people to visit the business and also to check in by offering different unique promotions. They will check in, receive the promotion, and everybody wins.
Linkable Yelp Badge- If you are interested in receiving reviews, you need to make sure that you let people know that you are there on Yelp. This badge will help in showing legitimacy and it is a must-have if Yelp SEO is important for you.
Inserting the Yelp link in the Email Signature- This is an extraordinary way of reminding people that you are on Yelp and they should check you out.
Requesting reviews in drip campaigns- You can request people to check out the Yelp reviews in early-stage emails, which will prove that you are legitimate. After that, you can request people to review the business after the purchase. This hardly makes sense for businesses; however, it is another way of getting the page out to the public, which will lead to higher traffic. This is going to be perfect for the Yelp algorithm or you can look up digital marketing agencies or similar ones.
Keep updating the listing
This is one of the most important tips that are not often remembered. As soon as you are satisfied with how the listing looks, you need to ensure that you are keeping it updated constantly. This means that you have to respond to all the reviews, add relevant photos, work on improving the content, and offer check-ins when you are active and interested in ranking on Yelp. You need to know that Yelp is not one of the “setting it and forgetting it” platforms, as mentioned by the Search Engine Journal. Therefore, you have to stay updated and make changes per the changes made by the platform.
One of the most important things that you should understand is that Yelp does not need to be extremely difficult. Optimizing the Yelp page is undoubtedly an easy task. Make sure that you are thinking of optimizing Yelp perfectly and concentrating on making your page reach the top. It’s going to be great for your business.